Sequence deploys disciplined capital across multiple strategies — partnering with universities, conferences, governing bodies, and world-class management teams to build the defining platforms of the modern sports economy.
We invest with generational intent. Our capital structures are designed for decades, not cycles — accumulating operational improvements and compounding value without the pressure of forced exits.
We create value not through financial engineering, but through direct operational intervention in the assets we own.
Every acquisition begins with a thesis on how active management converts latent capacity into enduring cash flow.
We structure positions around long-duration contracts, university commercial rights agreements, and venue lease structures with 20–30 year terms.
We acquire, structure, and operate the commercial infrastructure of sports — university rights partnerships, conference media platforms, venue modernization, and long-duration IP assets. Our approach combines institutional capital discipline with deep operational expertise across the collegiate and professional sports ecosystem.
We identify and support category-defining platforms at their inflection points. Our approach combines early conviction with operational resources — embedding growth infrastructure, refining go-to-market architecture, and building organizational permanence from the earliest stages.
Meridian is not a consultant. Not a broker. It is the embedded execution layer that transforms fragmented athletics assets into institutional-grade platforms.
Meridian deploys embedded operational teams and systems directly within partner institutions — building the back-office, governance, and commercial infrastructure required to operate at institutional scale.
From media rights and sponsorship to ticketing, licensing, and NIL — Meridian restructures fragmented revenue streams into contracted, auditable, and financeable asset pools.
Meridian normalizes data, governance, and cash flow structures so that partner assets can access institutional capital markets — converting operational platforms into investable, durable enterprises.
Marcus D. Stroud is Co-Founder and Managing Partner of Sequence Corporation, a multi-strategy alternative investment platform deploying long-duration capital across sports infrastructure, real assets, and technology. He is responsible for the firm's overall strategy, institutional capital formation, and the development of Sequence's integrated investment and operating model.
Mr. Stroud chairs Sequence's Investment Committee and serves on the firm's Executive Committee, overseeing capital allocation, portfolio governance, and strategic development across all investment verticals.
Mr. Stroud has led investments across sports infrastructure, performance technology, and consumer health, with holdings including Ladder Fitness, Levels Health, Oura, and Project B, an emerging global basketball IP platform. His investment philosophy is grounded in identifying structural dislocations in underinstitutionalized asset classes and building the operational architecture required to compound value over multi-decade horizons.
Prior to founding Sequence, Mr. Stroud gained foundational experience in alternative assets and capital markets at Obra Capital and MarketAxess. He is a Kauffman Fellow and serves on the advisory boards of Capital Creek Partners and Princeton University's Faith & Work Initiative. Mr. Stroud holds a B.A. from Princeton University and has been recognized by Forbes 30 Under 30 and by the DCEO 500 in 2020 and 2021 as one of the most influential business leaders in Dallas.
Originally from Prosper, Texas, Mr. Stroud is based in Sequence's Los Angeles office.
Brandon M. Allen is Co-Founder and Managing Partner of Sequence Corporation, where he oversees the firm's operating infrastructure and serves as Head of the Operating Group. Mr. Allen is responsible for building and operating commercial college sports entities, developing revenue strategies, and working alongside institutional partners and operators to grow sustainable athletic and media platforms. He also leads the development of the firm's core investment frameworks, oversees deal origination, and manages relationships with investors and university counterparties.
Prior to founding Sequence, Mr. Allen co-founded TXV Partners alongside Marcus Stroud, where the two built an institutionally-backed venture platform focused on sports, human performance, and technology. Mr. Allen and Mr. Stroud were recognized on the Forbes 30 Under 30 list for their work in venture capital.
Mr. Allen is active in public service and civic institutions. He was appointed by Governor Greg Abbott to serve as a Public Member of the Texas Board of Chiropractic Examiners. He serves on the Board of Visitors at Brimmer and May School and on the board of Our Lady of Czestochowa School.
Mr. Allen holds a B.A. in Politics from Princeton University, where his senior thesis examined theories of macroeconomic development. Originally from Boston, Massachusetts, he is an avid outdoorsman and dedicated student of language and culture.
Jason Belzer is a sports attorney, investor, and operator focused on the institutional and economic restructuring of college athletics. He brings two decades of experience at the intersection of law, governance, media, and capital markets as the industry transitions toward revenue sharing, athlete employment models, and private capital participation.
Prior to the implementation of revenue-sharing models, Mr. Belzer was among the most active negotiators in the NIL marketplace, structuring and negotiating more than $80 million in name, image, and likeness agreements across collegiate athletics. That experience provided a direct view into pricing dynamics, institutional incentives, regulatory constraints, and the structural inefficiencies that define the post-amateurism landscape.
Mr. Belzer has founded and scaled multiple platforms within the college sports ecosystem, including Student Athlete NIL (SANIL), one of the earliest NIL infrastructure companies built to support universities and athletes in commercializing NIL rights. He also founded GAME, Inc., a national coaching advisory firm, and co-founded AthleticDirectorU, the leading professional development platform serving Division I athletic administrators.
At Sequence, Mr. Belzer focuses on investment origination, institutional partnership development, and identifying scalable platforms positioned to benefit from the professionalization of intercollegiate athletics.
Mr. Belzer has served as a professor of Organizational Strategy and Sports Law at Rutgers University for over 15 years. He holds a B.A. from Rutgers University, an M.B.A. from the University of Illinois, and a J.D. from Rutgers School of Law, and is a licensed attorney in New York and New Jersey.
Brett Brewer is a Senior Partner at Sequence Corporation, where he leads the firm's technology strategy and venture-oriented investment verticals. He brings three decades of experience as an entrepreneur, operator, and investor at the forefront of the digital economy.
Mr. Brewer began his career as an early internet pioneer, co-founding Intermix Media in 1997, where he oversaw the launch of several transformative digital platforms including Myspace, which was subsequently acquired by News Corporation in 2005. He later served as President of Adknowledge, scaling the global online advertising company to more than 350 employees and over $300 million in annual revenue.
Mr. Brewer subsequently co-founded Crosscut Ventures, one of Los Angeles's first institutional seed-stage venture funds, where he serves as Co-Founder and Managing Director. Over more than a decade, Crosscut has established itself as one of the most active and respected early-stage venture platforms in the western United States.
In addition to his operating and investment career, Mr. Brewer has dedicated significant resources to education technology and digital equity. He founded the LA Tech Cares initiative during the Covid-19 pandemic to provide internet connectivity to underserved students across Los Angeles, and has served on the boards of Alliance College-Ready Public Schools and After School All Stars. He was recognized with the Frank E. Baxter Heroes Award for his philanthropic contributions.
Mr. Brewer is a graduate of UCLA and is a sought-after speaker at major technology and investment conferences globally.
Analysis, commentary, and perspective on capital formation, asset transformation, and the evolving sports landscape.
The smart ring maker, backed by Sequence, reaches an $11 billion valuation in its latest funding round as demand for health wearables continues to accelerate across consumer and enterprise markets.
Ladder co-founders Tom Digan and Greg Stewart join Patrick O'Shaughnessy to discuss building a scalable digital fitness platform, the intersection of technology and personalized training, and creating sustainable business models in health and performance.
Autograph, Tom Brady's Web3 startup, is merging with Future, an AI-powered fitness coaching app backed by Sequence. The combined entity will create a comprehensive platform for athletes to build and manage their business empires.
Sequence partner Jason Belzer joins CNBC to unveil his landmark college sports valuations — the first comprehensive institutional assessment of athletic program value across the top 75 universities.
Jason Belzer moderates a conversation with Marcus D. Stroud and Ohio State Athletic Director Ross Bjork on the growing role of private equity in college athletics and what it means for the future of the sport.
Marcus D. Stroud joins Northern Illinois AD Sean Frazier and Grand Canyon AD Jamie Boggs to discuss how mid-major programs can leverage private capital and first-mover advantage to build new models in college athletics.